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Size Matters? Understanding Carat Weight when Buying a Diamond

If you follow the instructions about buying from a jeweler you trust, buying a diamond based on cut, and buying one that looks clean and white, then carat weight takes care of itself.You can simply buy the biggest diamond that your budget allows.It really is that easy. Go as big as you can, or want to. This brings up the age-old questions: Does size matter? And should you compromise on other factors to get a bigger size?Well... It depends. When most people say they want a "big" diamond, what they usually mean is a diamond that looks big and impressive. That perception can come down to cut and sparkle.When you buy a diamond that sparkles like crazy, it will look...

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Insider Diamond Secrets: Get More Value from Diamond Color & Clarity

There’s one important thing you need to know about diamond color and clarity: You don’t need an extremely high color or clarity grade to get a stunning diamond. When it comes to color and clarity, what most people want is a diamond that looks white and clean to the naked eye. You absolutely do not need a D color, Internally Flawless diamond to achieve that. The best way to explain this is with a crash course in how color and clarity grading are done. Below are the standard color and clarity grading charts from the Gemological Institute of America.GIA Color Grading ChartGIA Clarity Grading ChartTHE SECRET OF “THE HIGH-VALUE SWEET SPOT”People who have a bigger budget to work with may...

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Understanding Diamond Cut

Think back to middle school science class when your teacher showed you how a prism breaks white light into all the colors of the rainbow. A prism does that because it is cut with the correct angles to refract the light, breaking up the white light into its beautiful spectral colors.A well-cut diamond does the same thing. White light enters the top of the diamond and then shoots back out as the separated colors of the rainbow. When jewelers talk about “fire,” or “light performance,” this is what they mean. When people oooh and aaah about the beauty of a diamond, it's almost always because it's well cut to sparkle like crazy.Cut is all about how much light a diamond...

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How to Buy a Diamond

  The basic philosophy behind buying diamonds is incredibly simple to understand. This is how I personally buy diamonds from suppliers all over the world, and it’s how I teach my customers to buy diamonds in our showroom. There are two simple rules:1. Buy from someone you trust. Buy from someone who has your best interest at heart, someone who will tell you truth, and someone who will offer ongoing support after the deal is done.2. Never commit to buying something you haven’t personally seen with your own eyes and handled with your own hands.I’ve been doing this for over 35 years. I don’t buy from people I don’t trust, and I don’t commit to merchandise I haven’t seen and...

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