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"We are here to help you make the best diamond buying decision for you, whether you buy your diamond from us or not."
Mark Garcia
At Garcia & Co. Jewelers in Farmington, NM we do diamonds differently. We believe that the best diamond shoppers are educated ones.
And if you've done any diamond shopping before, you're probably familiar with "The 4 Cs," which are the main ways a diamond is evaluated. The 4 Cs are:
Cut, Color, Clarity, and Carat Weight.
This guide to buying a diamond, like many others, is organized according to the 4 Cs, but with one important difference:
Most jewelry stores simply tell you what the 4 Cs are, but they don't tell you how to use the 4 Cs to make the best diamond buying decision for you.
So, this guide goes beyond what the 4 Cs are, and show you how to use that information to get a stunningly beautiful diamond without overpaying for unnecessary qualities.
The knowledge we'll share with you here is the same industry knowledge we've used to buy and sell diamonds for over 40 years.
This is the advice we give our clients every day. It has saved them hundreds and even thousands of dollars on their purchase while still giving them a breathtaking diamond.
We are making this information available to you because I know it will help you make the best purchase decision possible, whether you purchase from us or not.