Introduction To Buying a Diamond

The 4 Cs:
  • CUT

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  • A Simple Introduction To Diamond Buying

    "We are here to help you make the best diamond buying decision for you, whether you buy your diamond from us or not."
    Mark Garcia

    At Garcia & Co. Jewelers in Farmington, NM we do diamonds differently. We believe that the best diamond shoppers are educated ones.

    And if you've done any diamond shopping before, you're probably familiar with "The 4 Cs," which are the main ways a diamond is evaluated. The 4 Cs are:

    Cut, Color, Clarity, and Carat Weight.

    This guide to buying a diamond, like many others, is organized according to the 4 Cs, but with one important difference:

    Most jewelry stores simply tell you what the 4 Cs are, but they don't tell you how to use the 4 Cs to make the best diamond buying decision for you.

    So, this guide goes beyond what the 4 Cs are, and will show you how to use that information to get a stunningly beautiful diamond without overpaying for unnecessary qualities.

    The knowledge we'll share with you here is the same industry knowledge we've use to buy and sell diamonds for over 40 years.

    This is the advice we've give to our clients that has saved them hundreds and even thousands of dollars on their purchase, while still giving them a breathtaking diamond.

    We are making this information available to you because I know it will help you make the best purchase decision possible, whether you purchase from us or not.

    Happy shopping!

    Visit Us In-Store to Get a FREE Printed Copy of This Guide, and Much More!

    All of the content you'll find in this online guide is also available for free in printed format if you prefer. Simply visit us in-store.

    But wait, there's more ;)

    When you come in for the printed guide, we'll also give you a free jeweler's loupe, the tool jewelers use to examine diamonds under 10x magnification to take a closer look at a diamond's quality.

    image of diamond buying guide and jeweler's loupe

    We'll also give you a hands-on demonstration of all of the concepts discussed in the guide in a completely educational way, with absolutely zero pressure to buy.

    If you want to make sure you have all of the education you need to make the best possible purchase decision, you can't beat the in-store education you'll get here at Garcia & Co. Jewelers in Farmington.